
These Sample Works i did are specific to stepr brand.
These Sample Works i did are specific to stepr brand.
This project is a high-impact, direct-to-consumer (DTC) video ad designed to introduce STEPR, the first connected, home-focused stair climber. By combining kinetic typography, rapid-fire pacing, and a raw founder's story, the ad is engineered from the ground up to stop the scroll, build deep trust, and drive conversions on TikTok, Meta, and YouTube Shorts.
This video is a highly targeted, conversion-first DTC product showcase designed to systematically dismantle the most common friction points in the home-fitness buyer's journey (space constraints, recurring costs, and high upfront pricing). Using clean, studio-grade product visuals, motion graphics, and a rhythmic beat, this ad is optimized to convert high-intent prospects on social feeds.
This short-form video ad is a conversion-focused "Offer & Value-Stack" campaign designed to push high-intent shoppers over the finish line. By showcasing a premium free gift—the "All-In Ruck" backpack—as an added incentive with any STEPR purchase, the ad dramatically increases the perceived value of the offer, lowering customer acquisition costs (CAC) and driving immediate action.
This project is a high-impact, fully AI-generated social media advertisement created for STEPR’s seasonal "New Year, New Me" campaign. By leveraging state-of-the-art generative video AI tools, this 10-second asset bypasses the need for costly physical production and multi-actor shoots. It showcases a diverse, highly realistic cast of athletes training hard in premium, cinematic environments, delivering a premium brand feel on an agile production timeline.
This video is a premium, narrative-driven brand anthem for the STEPR Tread. It shifts the focus from purely technical specs to the psychological and emotional drive of a runner. By combining cinematic lifestyle cinematography, high-contrast studio shots, and a rhythmic, heartbeat-like audio track, the ad targets the intrinsic motivation of runners, positioning the STEPR Tread as a dedicated training partner.